The ATP and WTA Tours want to better platform their players, but it's television and streaming companies that define tennis ...

The Women's Tennis Association has announced a long-term partnership with Mercedes-Benz which has the potential to be the largest in women's sport. The German car manufacturer will become the premier ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records for women’s sport. Speaking at an unveiling ceremony attended by Roger ...

Design: Eamonn Dalton / The Athletic; Photo: Robert Prange / Getty Images Welcome back to the Monday Tennis Briefing, where The Athletic will explain the stories behind the stories from the past week ...

Ukraine’s top tennis player Elina Svitolina climbedfrom 13th to 12th place following her successful performance at the ...

The newly-launched WTA website went live in May, marking a major milestone in the evolution of the tour's digital strategy courtesy of its commercial arm, WTA Ventures. ST. PETERSBURG, Fla. -- The WTA ...

In under three weeks’ time, the best women’s tennis players in the world will descend on Melbourne for the Australian Open, the first Grand Slam tournament of the season and the first tennis milestone ...

For the WTA 250 title in Hobart, Jovic will battle against qualifier Elisabetta Cocciaretto, who defeated rising Croatian ...