✨ Luleå is home to the world’s first purpose-built indoor shopping centre — and it turns 70 this year. An Arctic architectural icon. 🛍️❄️ Winter in Luleå comes with plenty of reasons to visit: 🏘️ Wander through Gammelstad Church Town, a UNESCO World Heritage site and one of Swedish Lapland’s most atmospheric winter stops. ❄️ Glide across the frozen sea on the ice track, or drill a hole and try your luck at ice fishing. 🎣 🥾 Head out into nature on snowshoes, or carve your own trail on cross-c
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🌊 Set sail for adventure! 🚤✨ Discover Sweden’s hidden island gems—only reachable by boat. From serene natural harbours to buzzing summer hotspots, this Nordic paradise is a dream for sea lovers. 🏝️💙 Explore the rugged West Coast, idyllic islands or drift through the East Coast archipelagos, each with its own magic. With nearly 500 guest harbours and easy ferry access, your island escape is just a boat ride away. ⛵🇸🇪#sweden #islands | VisitSweden
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