The Question Every CEO Should Ask About Their Brand
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YouTubeElements Brand Management
The Question Every CEO Should Ask About Their Brand
Most rebrands don't fail because of bad design. They fail because nobody owns them. Before any brand project begins, I ask one question: Who owns the brand after we leave? Not who approves the designs. Not who signs off on the guidelines. Who is accountable for how the brand lives inside the business once the agency is gone? The answer tells me ...
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