Sodaneck on Instagram: "The Chester Cheetah "Righteous Kitty in the City" (1987) Cheetos commercial was one of the earliest animated ads featuring the smooth-talking, sunglass-wearing cheetah. This commercial established Chester’s cool, rebellious attitude as he strutted through the city, snacking on dangerously cheesy Cheetos. The animation, catchy background music, and 80s slang made this ad a standout, solidifying Chester Cheetah as one of the most recognizable snack mascots of all time. Tags