Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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A journey into the Alps with The North Face x Gucci collection, designed by Alessandro Michele—a collaboration that celebrates the spirit of exploration. The video pulls focus on key pieces from the collection, a jumpsuit, and backpacks containing ECONYL®—a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps). Discover more on.gucci.com/TheNorthFaceXGucci_. | Gucci
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House Of Gucci | Official Poster Released On Social Media
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Gucci 100 brings together fashion and music in a collection that nods to the past while staying firmly in the present. on.gucci.com/Gucci100_ | Gucci
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105K views · 10K reactions | Capturing synchrony amongst elements previously unknown to each other, Alessandro Michele’s new Gucci Cosmogonie collection is filled with details from different decades, giving life to the Creative Director’s ‘eclectic thought.’ Music direction by Giovanni Attili curated by Steve Mackey. | Gucci | Facebook
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474 reactions · 44 shares | The Cruise 2020 collection in motion inside the Capitoline Museums. | Gucci | Facebook
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